The unique history of California has always inspired dreamers. There are sub-genres of literature and film dedicated to the California dream and to the dream of what California could be. In reality, the dreams that ge...
Brittany Golob
Luxury shows strength in Best Global Brands report
Luxury brands have typically shown success, regardless of the economic climate. During the 2008 recession, luxury brands on the whole didn’t suffer as much as mid-range ones did. Now, though, they are exhibiting a new...
Place, diplomacy and perception at upcoming City Nation Place conference
Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations...
Ice cold warmth for Norwegian telco brand
Norway is bisected by the Arctic Circle, meaning that for nearly half the year, across nearly half the country, there is a lot of ice. One of its biggest telecoms companies, ice.net similarly covers about 80% of the N...
Weight Watchers loses the weight to become WW
Often, brands that begin as pioneers in their industries, that become the trendsetters and leading voices, fizzle out over time. If they fail to reinvent themselves or fail to adapt to new customer needs or simply, fa...
Dunkin' drops Donuts, still has doughnuts
According to Research and Markets, a market tracking and research organisation, global consumption of doughnuts is expected to rise by 5.47% by 2021. Anecdotally, artisan doughnut stands are popping up in markets and...
Periods, repackaged
From surfer slang to Alicia Silverstone in Clueless to cartoon character Betty Boop, the name ‘Betty’ has become associated with femininity. Now in the UK, it’s becoming associated with feminine hygiene....
Marriage of motion and music at Royal Opera House
The Royal Opera House is a London institution. So much so, that it is synonymous with the plaza in which it resides, Covent Garden. But, it is also synonymous with world-class dance and theatre....
Name, place and identity in local theatre branding
It’s a tale of two theatres. It’s the Kiln versus the Tricycle. It’s old versus new. It’s history versus future. It’s broadcast versus dialogue. And it’s not how the story of a rebrand is supposed to be told....
Uber's brand is always on the move
In 2016, former Uber CEO Travis Kalanick took inspiration – or so the rumour goes – from hotel bathroom tiles and worked with in-house designers on a rebrand of the popular ride hailing app. The brand had two main ite...
