“The best way to manage the employer brand is by making your company the best place to work. You can’t put barbed wire around the door,” said Andrew Page, executive chairman at Alfa Systems, at the fifth annual Employ...
Brittany Golob
Collaborative future for WPP's brand and holdings
Founders have an impact on their businesses beyond the bottom line. They can set the tone for corporate culture, inspire the vision for the future and create a public persona for the organisation. That had been the ca...
Transform's Young Contenders are building a better brand industry
Transform magazine covers rebranding and brand development, strategy, design and creative across Europe’s brand industry, and beyond. The industry is developing and maturing, proving with more confidence its value to...
Employer brand's impact on corporate reputation examined
The employer brand is of untold value to corporate reputation. By crafting an employer brand that is not only able to build awareness of a company, but to effectively communicate what it offers to employees – and perh...
British shirtmaker reexamines brand, design and international strategy
India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its si...
Putting Tasmania's West Coast on the map
Australia’s southernmost state is best known for its wildlife, largely due to the popular Looney Toon named after the eponymous Tasmanian devil. Beyond wildlife, the current population of 520,000 plus residents call a...
Rugby rebrands help sport reach new audiences
In 2014, the IRB – the world’s governing body for rugby – renamed to World Rugby and unveiled a stylish rebrand that combined a ‘W’ with a rugby ball shape. Four years later, changes to rugby's branding on the reg...
Clear communications on flavoured water brand packaging
The focus on flavoured and sparkling waters is not disappearing anytime soon. With LaCroix taking off in the US and flavoured waters on the rise in many countries, drinks producers are finding it an opportune time to...
Keep it simple, brands
Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....
Waitrose packaging free from food allergies, full of flavour
The British free from category is becoming intensely competitive as supermarket own brands duke it out with prominent and upstart independent brands on limited shelf space. In the midst of that battle is the fact that...
