• Transform magazine
  • August 09, 2020

Top

Brittany Golob

Refreshed brand links Tribe and college more closely

image_handler.aspx.jpg

The second-oldest university in the United States, the College of William & Mary, has a strong academic reputation, it is based in an iconic, colonial town and it has famously educated three early American preside...

Read More

Brand value measured in billions of dollars

church-2465148_1280.jpg

When it comes to brand valuations, there are generally two varieties. The first examines consumer sentiment, opinion and perception of a brand. The second looks at various factors contributing to brand reputation or v...

Read More

Finding the digital way with Waze

Waze_Suzuki.png

At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows...

Read More

Five minutes with John Gambell

john (1).jpg

Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John...

Read More

Brand experience: Diageo

DJI_0045.00_26_12_06.Still041.png

Diageo teamed up with a London-based studio to create a piece of film that would take over the tallest building in Mexico City, engaging its populace while seeking to heal a city damaged by a recent, massive earthquak...

Read More

Transform Awards Europe celebrates 10th anniversary with call for entries

11174770_1590226391232329_323527327528551814_n.jpg

Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awar...

Read More

Creativity in legal sector can help build stronger brands

Wilberforce-211-1600x927.jpg

In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpos...

Read More

Opportunities for brand to rebuild trust in third sector

brewbird.jpg

There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large an...

Read More

Spotlight on RHI Magnesita

-heat image no text.jpg

One company’s longstanding relationship with fire has enabled it to rekindle its focus on progress, innovation and scientific research. Brittany Golob reports on RHI Magnesita’s new brand...

Read More

Brand positioning and its impact on corporate and societal change

IMG_1297.jpg

Building a brand – either in terms of awareness or business growth – requires, among other things, a fastidious approach to brand collaborations and a keen understanding of brand positioning. At Cannes Lions, some of...

Read More