Jameson wanted its new brand experience to offer more than a distillation of the distilling process. It layered immersive storytelling upon historical context upon a technologically advanced approach in order to craft...
Brittany Golob
Crafting a strong employer brand strategy
Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015...
Packaging, disrupted
The FMCG sector is facing a massive digital disruption. How are brands responding to changes in online retail, targetting strategies and packaging design? Brittany Golob investigates...
Rice rebrand goes against the grain
It began simply; with a relative asking founder Moni Varma to import basmati rice, a rarity in Britain in the 1980s. The need inspired Varma, who helped run a steel company in his native Malawi, to begin a rice busine...
Breath of fresh air in healthcare repositioning
In centuries past, the ‘cure’ for pulmonary diseases was often for clean, refreshing air in the mountains or seaside. Today, medicine has evolved much farther. Now, a mile above sea level, at the base of the Rocky Mou...
Going for the orange in Oregon State rebrand
The mighty Beavers of Oregon State University are now rather long in the tooth, having fought it out with Pac-12 competition since helping found the conference in 1915. Now, the team, and the university, are putting a...
#TransformTuesday: 30 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Everest expedition is opportunity for brand and for history
Summiting the highest mountain on Earth has always been a perilous endeavour. But now, melting glaciers and high levels of foot traffic present more challenges to climbers....
Guinness is good for you
With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new...
Photo finish for sports media rebrand
Since it was founded in 2007, Bleacher Report has become the go-to site for sports fans and writers. It curates content across sport and news in the UK and US. Its initial brand focused on the initials ‘B’ and ‘R,’ se...
