• Transform magazine
  • August 04, 2020

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Visual Identity

#TransformTuesday: 31 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays After being launched in 2009, Brixton Pound, the first urban local c...

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Spotify gets visceral

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Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itsel...

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#TransformTuesday: 24 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Croatian Tourist Board has announced an international tender fo...

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Travel firm rebrand cuts ties with The Co-operative

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The Co-operative Travel’s new Middle Eastern owners have renamed the travel company Clarity, cutting ties with the mutual group that sold it last year. Clarity brought in strategic branding agency, Row A, to create the new identity...

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#TransformTuesday: 17 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Co-operative Travel’s new Middle Eastern owners have renamed th...

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Sharjah’s news portal

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The emirate of Sharjah’s first news portal of its kind was launched by Sheikh Abdullah bin Salem Al Qasimi, the deputy ruler of Sharjah. Sharjah24.ae, an online news portal, was launched at the International Government Communicatio...

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#TransformTuesday: 10 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. Hong Kong based Asia Sat has revealed a brand refresh that reflects...

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#TransformTuesday: 3 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Belfast based not-for-profit, The Belfast Children’s Festival...

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London cycle scheme rebrands red

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Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until...

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New brand appeals to animal lovers

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Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better righ...

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