• Transform magazine
  • December 06, 2019


#TransformTuesday: 17 March

  • Co-OpTravel_1-700x291.jpg
  • CorkAirport_2-700x291.jpg
  • SwimmingCanada_3-700x291.jpg
  • Tenerife_4-700x291.jpg
  • TheCheltenhamTrust_5-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

  1. The Co-operative Travel’s new Middle Eastern owners have renamed the travel company Clarity, cutting ties with the mutual group that sold it last year.
  2. Cork Airport puts customer service and its new company message, ‘Fly Friendly’, at the heart of its new brand.
  3. Swimming Canada’s new logo clearly illustrates the governing body’s mission.
  4. The Tenerife Tourism Corporation has altered its brand to incorporate its ‘100% Life’ motto, rather than the previous, ‘Enjoy it all’. The ‘X’ represents the shape of Mount Teide, a volcano on the island.
  5. Creative marketing agency, Mr B & Friends, and The Cheltenham Trust have added an injection of colour and movement to their previously monochrome brand.

Have a tip for next week’s #TransformTuesday? Send your suggestions here.


RT @TransformEvents: At Transform we are proud to work with esteemed brands all over the world. Take a look at our judging panel for Transf…
Italian @LiquoreOpalNera has rebranded with design by London-based #Denomination to show the world its 'dark secret… https://t.co/ewRr8A0MJ4
Hi @mooncupltd and @bluemarlinbd, your rebrand is in this week's #TransformTuesday! Read it below:… https://t.co/TFkVcw0fNI