• Transform magazine
  • August 04, 2020

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Visual Identity

A softer diamond

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Heritage auto brand,  Renault, turned to its internal Corporate Design Department for a more emotive new visual identity. Renault now operates in 128 different countries, but its new tagline, ‘Passion for Life’, will appear in Engl...

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#TransformTuesday: 5 May

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Charter One, a retail brand in Ohio and Michigan, will unite under t...

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A smashing new brand

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Paul Cojeen, creative director of Studio Jo and Co, says of a demolition company rebrand, “We wanted to take something that is often perceived as destructive and position it as something aesthetically pleasing.” The demolition comp...

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#TransformTuesday: 21 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The new Curling Canada brand draws on the sport’s history. The emble...

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Azerbaijani mobile operator gets fruity rebrand

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Nar Mobile, Azerbaijan’s fastest growing mobile operator, has been rebranded Nar by the Landor brand consultancy. The word Nar means pomegranate in Azerbaijani and the fruit has inspired the overall identity. The new logo makes use...

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Tailoring a retail brand

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White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched. The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles int...

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#TransformTuesday: 14 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays This rebrand of camel milk chocolates follows the Middle East tradit...

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City cycling

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A new identity for Bike New York combines street culture with inclusive imagery. The non-profit is the city’s advocate for cycling as a preferred means of transportation. The brand refresh by Pentagram, a design firm, seeks to enga...

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#TransformTuesday: 7 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Future Shop employees are shocked as dozens of Canadian stores are s...

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An animated ident

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Creativity and finance often go hand in hand, particularly in the film industry. Both elements come together in a new identity created by Brand & Deliver. Brand & Deliver, a creative marketing agency with a history of worki...

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