#TransformTuesday: 5 May
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays
- Charter One, a retail brand in Ohio and Michigan, will unite under the name Citizens Bank by mid-2015
- English brewer Greene King has rebranded its IPA beer with a copper branding inspired by the copper kettles within which the beer is brewed
- Orange, the mobile service provider, has chosen to rebrand its Swiss arm as Salt. The new name is intended to represent exactl ywhat is needed and nothing more.
- Community Service Volunteers has changed its name to Volunteering Matters. The volunteering charity says the new name describes its work better and will make its mission clearer to the public.