• Transform magazine
  • May 18, 2022


#TransformTuesday: 14 April

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  • Lexmark-700x291.jpg
  • Mealsonwheels-700x291.jpg
  • TheGlen-700x291.jpg
  • TowerGate-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays

  1. This rebrand of camel milk chocolates follows the Middle East tradition of rebranding local goods into high end products.
  2. This global technology leader has a new brand and logo that reflects its evolution as a company and its vision for the future.
  3. Meals on Wheels America is more than just food delivery, it wanted to communicate all the ways that it helps senior citizens through its latest brand refresh with Duffy & Partners.
  4. The new Glenlivet icon was designed by London-based SomeOne. The overall change is small but the new icon is an effective work of craftsmanship.
  5. Living Group have created an entire new identity for Towergate Financial, including a new name, Wren Sterling. The new visual identity evokes guidance with a compass-like arrow device.

Have a tip for next week’s #TransformTuesday? Send your suggestions here.


💯 Packaging refresh to celebrate @BranstonUK's 100-year anniversary. The iconic English food brand turned to Londo… https://t.co/YDO21fWq03
🇬🇧London-based branding and design agency LoveGunn redesigns the visual identity of @MatchWornShirt. The main goal… https://t.co/47TpvLcBMs
Global asset management firm @carneglobal receives full visual update from Cardiff-based @Cloutbranding 🏴󠁧󠁢󠁷󠁬󠁳󠁿 T… https://t.co/CG8g5qSDug