Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays
- The new Curling Canada brand draws on the sport’s history. The emblem was inspired by shield iconography found on provincial badges and on the national governing body’s emblem dating back to the mid-1900s.
- The Milwaukee Bucks have the difficult task of converting its fans to the new brand. The basketball team pays homage to its home town with a green, blue and cream colour palette.
- Nar mobile has rebranded as Nar with the help of Landor. The new visual identity reflects the name’s meaning, ‘pomegranate’. Read more here.
- The White’s Oats rebrand is intended to take the product beyond its Irish roots. The new brand was created byPearlfisher London.
Have a tip for next week’s #TransformTuesday? Send your suggestions here.