• Transform magazine
  • July 18, 2024


#TransformTuesday: 3 March

  • Belfast_Childrens_festival-700x295.jpg
  • Borris_Bikes-700x295.jpg
  • Tango-700x295.jpg
  • UIC-700x295.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. The Belfast based not-for-profit, The Belfast Children’s Festival, has implemented its new design onto fun uniforms for its valued staff and volunteers.

2. Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until now been inherently tied-up with the Barclays brand, as well as London mayor Boris Johnson.

3. Brandhouse, part of Hangar Seven, has returned to the Tango brand with a humorous tone of voice that aims to bring teens back to the British soft drink.

4. The University of Illinois at Chicago’s new look was created by its graphic design students.

Have a tip for next week’s #TransformTuesday? Send your suggestions here.