• Transform magazine
  • February 04, 2023


#TransformTuesday: 31 March

  • BrixtonPound_1-700x291.jpg
  • CaldonianSleeper_2-700x291.jpg
  • Frooti_3-700x291.jpg
  • TheNewchool_4-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays

  1. After being launched in 2009, Brixton Pound, the first urban local currency in the UK, has undergone a rebrand. The new visual identity was designed by Charlie Waterhouse from local design agency, This Ain’t Rock’n’Roll
  2. The London-to-Scotland rail sleeper’s new brand was created by Weber Shandwick, as Serco takes over the running of the Caledonian Sleeper from ScotRail. The new identity will include interiors, a website and staff uniforms
  3. Indian juice brand, Frooti, undergoes a makeover in order to attract a new adult audience. However, the brand messaging remains fun and a playful film accompanies the brand launch.
  4. The New School in New York City is the rebrand of the week. Created by Siegel + Gale, the brand unites eight separate universities with a new identity that was inspired by extensive research among students, faculty and alumni

Have a tip for next week’s #TransformTuesday? Send your suggestions here.


Eurostar Group on fast track following rebrand 👉 https://t.co/yEEajCUNkv With Eurostar and Thalys merging to creat… https://t.co/8NyGyBpHAQ
British agency @RobotFoodDesign redesigns pet care brand YuMOVE 🐾 The agency believes the revised dog joint supple… https://t.co/LQAFxZydQf
Principals designs brand for Australia’s new Biodiversity Council Following on from discussions with various stak… https://t.co/istLe49RNm