#TransformTuesday: 31 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays
- After being launched in 2009, Brixton Pound, the first urban local currency in the UK, has undergone a rebrand. The new visual identity was designed by Charlie Waterhouse from local design agency, This Ain’t Rock’n’Roll
- The London-to-Scotland rail sleeper’s new brand was created by Weber Shandwick, as Serco takes over the running of the Caledonian Sleeper from ScotRail. The new identity will include interiors, a website and staff uniforms
- Indian juice brand, Frooti, undergoes a makeover in order to attract a new adult audience. However, the brand messaging remains fun and a playful film accompanies the brand launch.
- The New School in New York City is the rebrand of the week. Created by Siegel + Gale, the brand unites eight separate universities with a new identity that was inspired by extensive research among students, faculty and alumni