• Transform magazine
  • June 17, 2025

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MotoGP repositions itself as a digital-first, global entertainment brand

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Worldwide Grand Prix motorcycle racing competition MotoGP turned to independent design consultancy Pentagram for a refresh and the unification of its sub-brands. With the previous identity failing to reflect MotoGP’s...

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Transform Awards Europe 2025 shortlist revealed

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Now in its 16th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist once ag...

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Revised brand positions Parsyl as trusted supply chain partner

Parsyl Hero

Supply chain data company and cargo insurer Parysl turned to US and Iceland-based design company Wunder Werkz to devise a refreshed identity. The updated brand hopes to fully embody its growing reputation and mission...

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Toilet Twinning flushes away old brand for confident and bold new identity

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Toilet Twinning – an initiative by NGO Tearfund – exists to help tackle the global sanitation crisis and create safe toilets for all. Crafted by London-based creative agency Wildish & Co., the reimagined brand sou...

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Reserve your spot for Employee Xperience Expo 2025 here

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EX Expo London is a one-day event on 25 February designed to support people professionals navigate the world of work today by exploring the intersection of employee experience....

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Cappelli Identity Design introduces Hats Art Gallery to spread ‘Culture of Design’ worldwide

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Cappelli Identity Design, a strategy and brand design agency based in Rome, has produced a limited-edition poster, Peace&War by Armando Milani, as part of its newly launched cultural initiative, Hats Art Gallery....

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Creative agency Tavern designs own wine to celebrate two-year anniversary

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Inspired by dive bars, Italian American social clubs and red sauce joints, Tavern House Wine is a sparkling red Lambrusco that will be gifted to the clients of New York-based agency Tavern. The idea is particularly ap...

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Global sonic branding agency Sixième Son unveils soulful identity redesign

Piano Keys

Fast approaching three decades in the sonic branding space, Sixième Son turned to global creative agency Dragon Rouge to devise a new visual identity that could aptly balance its expert credentials with creative...

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New York State Parks’ Planting Fields launches experience-first brand repositioning

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The project, undertaken by London-based brand and business consultancy Wiedemann Lampe, sought to rejuvenate the Foundation’s entire visitor experience. The newly defined brand pillars – ‘For Nature. For History. For...

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Indigenous Pact redesigned to improve Native Americans’ health outcomes

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The organisation hopes to create health equity for American Indians and Alaska Natives within the space of one generation. It was rebranded by global design consultancy Elmwood, a move that follows on from the launchi...

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