Transform Awards proud to announce North America 2026 winners
The very best work in the field of rebranding and brand development was once again celebrated last night at the Transform Awards in New York City. The Ford Motor Company’s project with Interbrand scooped up Transform’s top prize at the Edison Ballroom, taking the ‘Grand Prix’ home along with a handful of Gold trophies.
Transform magazine is delighted to announce the winners of the Transform Awards North America 2026. Still the only awards program to celebrate the transformative power of rebranding and brand development on the continent, the event was judged by an esteemed panel of experts hailing from the likes of Citi, PwC, Strava and the National Women's Soccer League.
This year, attendees at the Edison Ballroom witnessed the extraordinary achievements of The Ford Motor Company and Interbrand. Judges hailed the project “unique,” “own-able,” and “impactful” as it ran riot, securing the ‘Grand Prix’ trophy along with a very impressive five Golds and one Silver.
Elsewhere, it was also a good night for Elavon and FutureBrand. In addition to taking home a Gold and Silver trophy, the project was also deemed worthy of winning ‘Best Overall Visual Identity.’
Transform’s Special Recognition section was also celebrated. Todd Irwin (Fazer) won ‘Brand Strategist of the Year,’ Thijs de Jong (Landor) won ‘Creative Director of the Year’ and Ivan Delgado Kruti Mehta (Additive Impact) went home with the ‘Young Contender of the Year’ trophy.
Jack Cousins, editor of Transform magazine, says, “What a fantastic year it has been for rebranding, repositioning and brand transformation across the continent. Tonight, we came together to celebrate the achievements of everyone here who has produced brilliant work across the board, from naming strategy to audio branding to digital transformation.
“However, special congratulations are in order for our ‘Grand Prix’ winner: Ford Motor Company and Interbrand. The project put Ford’s soul back into the world of motorsport, impressing our judges along the way. We also shouldn’t forget our ‘Best Overall Visual Identity’ winner, Elavon and FutureBrand, which wowed judges with its simple yet impactful new identity.”
The full list of winners is as follows:
CONTENT
Best Use of a Visual Property
Gold – The Ford Motor Company and Interbrand
Silver – CFM International and tmp
Bronze – Kotex and Landor
Bronze – Lenovo Yoga and Design Bridge and Partners
Bronze – SimonMed and Brandpie
Best Brand Architecture Solution
Silver – Ronald McDonald House and Interbrand
Bronze– eFax and Tenet Partners
Best Use of Copy Style or Tone of Voice
Gold – The Ford Motor Company and Interbrand
Silver – B&O and Fazer
Silver – Fetch and Prophecy
Bronze – AGS and Fazer
Bronze – Morningstar and Creative Business Company
Best Use of AI
Gold – Microsoft 365 + Copilot Campaign
Bronze – Perficient
Best Brand Experience
Gold – Gretsch Golf Academy and ROWE
Silver – Buffalo Trace Distillery and ChangeUp
Silver – IHC and Teneo
Bronze – Octave and FutureBrand
Bronze – TAG Restaurant Group (HashTag) and ROWE
Bronze – Microsoft - Pride for each other
Best Wayfinding or Signage
Gold – IHC and Teneo
Silver – FedEx and Teneo
Best Use of Typography
Gold – Epic Theater Ensemble and Prophecy
Silver – B&O and Fazer
Bronze – Neuberger and Prophecy
Bronze – Ronald McDonald House and Interbrand
Best Place Brand
Gold – Navy Yard and Planthouse Studio
Silver – Konterra Realty and Gould Property Company and SightHound and Nessen Company
Bronze – VGPS and Starfish Branding
PROCESS
Best Internal Communications During a Brand Development Project
Gold – ams OSRAM and GW+Co
Silver – Sheppard and Living Group
Bronze – Securian Canada and Brandpie
Best Implementation of a Brand Development Project
Gold – Sunward Credit Union and Monigle
Silver – The Bancorp and Tenet Partners
STRATEGY
Best Creative Strategy (Business)
Gold – Sheppard and Living Group
Silver – Medecision and Agenda
Silver – SimonMed and Brandpie
Bronze – Parloa and Further
Bronze – PitchBook and Creative Business Company
Best Creative Strategy (Consumer)
Gold – Blood Cancer United and Jones Knowles Ritchie
Gold – The Ford Motor Company and Interbrand
Silver – Kotex and Landor
Silver – Pennsylvania Tourism Office and Monigle
Bronze – SimonMed and Brandpie
Best Creative Strategy (Corporate)
Gold – PwC and FutureBrand
Silver – Kindle Energy and FUNDAMENTALco
Bronze – Applebee’s and M+C Saatchi Consulting
Best Brand Evolution (Business)
Gold – CFM International and tmp
Gold – Gifthealth and Monigle
Silver – Polarity Bio and is + at
Silver – SimonMed and Brandpie
Bronze – BRG and DeSantis Breindel
Bronze – MasterBrand® and HLK
Best Brand Evolution (Consumer)
Gold – B&O and Fazer
Gold – Norwex and The Workroom
Silver – The Ford Motor Company and Interbrand
Bronze – Brawny and Bulletproof
Bronze – Konterra Realty and Gould Property Company and SightHound and Nessen Company
Bronze – Pernod Ricard and JDO Global
Best Brand Evolution (Corporate)
Gold – Norwex and The Workroom
Gold – Ronald McDonald House and Interbrand
Silver – Elavon and FutureBrand
Silver – Kindle Energy and FUNDAMENTALco
Bronze – Ellwood and Joe Smith
Bronze – Transamerica
Best Strategic or Creative Development of a New Brand
Gold – Bedrock Robotics and Studio Everywhere
Silver – Gretsch Golf Academy and ROWE
Silver – Rolliefest and Bulletproof
Bronze – Magnera and Beardwood
Bronze – Cotality and Siegel+Gale
Best Development of a New Brand Within an Existing Brand Portfolio
Gold – Constellation Brands - Corona and Beardwood
Silver – Paysafe
Best Naming Strategy (New Name)
Gold – Aluminz and Tenet Partners
Gold – Verdara and Fazer
Silver – Qnity and Lippincott
Silver – Vylor and Landor
Bronze – Archer Student Lending and Additive Impact
Best Naming Strategy (Rename)
Gold – Ronald McDonald House and Interbrand
Silver – Mobia Medical and Waterhouse Brands
Bronze – Ridgepost Capital and Prophecy
Best Naming Strategy (Naming System)
Gold – Ronald McDonald House and Interbrand
Bronze – Johnson & Johnson Medtech - Dualto and Landor
TYPE
Best Corporate Rebrand Following a Merger or Acquisition
Gold – Illumia and DeSantis Breindel
Silver – Lumelight and Taillight
Bronze – Ridgepost Capital and Prophecy
Bronze – SES and Sequel
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
Gold – Ronald McDonald House and Interbrand
Gold – The Ford Motor Company and Interbrand
Silver – Norwex and The Workroom
Silver – Sheppard and Living Group
Bronze – ams OSRAM and GW+Co
Bronze – Cotality and Siegel+Gale
Bronze – Morningstar and Creative Business Company
Best Brand Consolidation
Gold – CardWorks Financial Group and Monigle
Silver – AdRoll
Best Digital Transformation
Gold – Coupe Health and Accenture Song
Gold – Primary Wave Music and Starfish Branding
Silver – AGS and Fazer
Silver – SimonMed and Brandpie
Bronze – Sheppard and Living Group
Best Employer Brand
Gold – Kohler and Joe Smith
Silver – Microsoft
AUDIO
Best Audio Brand
Gold – Bristol Myers Squibb (BMS) and Sonicbrand
Gold – PwC and FutureBrand with Sonicbrand
Silver – Johnson & Johnson and Antfood
Bronze – Atlanta Convention & Visitors Bureau and Sixième Son
Best Sonic Brand Activation
Gold – Mastercard and amp
Silver – Coalesse and Antfood
Silver – YNAB and Antfood
Bronze – Octave and FutureBrand with Sonicbrand
Best Sonic Brand Evolution
Gold – Netflix Animation Studios and Antfood
Silver – Oscar Mayer and amp
WRAPPED
Best Use of Packaging (Glass)
Gold – Pernod Ricard and JDO Global
Silver – Yankee Candle and Beardwood
Best Use of Packaging (Print and Card)
Gold – Kotex and Landor
Best Use of Packaging (Other)
Gold – Mark Anthony Brands International and Dynamo
Gold – Snyder's of Hanover and Bulletproof
Silver – Tavern Agency
Bronze – Gallo and Tavern Agency
Bronze – Suntory Global Spirits and Tavern Agency
Best Use of Packaging (Limited Edition)
Gold – Chips Ahoy! and Bulletproof
SECTOR
Best Visual Identity from the Automotive Sector
Gold – The Ford Motor Company and Interbrand
Silver – Dauch and Siegel+Gale
Best Visual Identity by a Charity, NGO or Not-For-Profit
Gold – Ronald McDonald House and Interbrand
Silver – American Library Association and Landor
Silver – Archer Student Lending and Additive Impact
Bronze – Epic Theater Ensemble and Prophecy
Bronze – Robert & Ethel Kennedy Human Rights Center and Tenet Partners
Best Visual Identity from the Education Sector
Gold – Archer Student Lending and Additive Impact
Bronze – Covista and Starfish Branding
Best Visual Identity from the Engineering and Manufacturing Sector
Gold – Bedrock Robotics and Studio Everywhere
Silver – CFM International and tmp
Silver – Magnera and Beardwood
Bronze – ams OSRAM and GW+Co
Bronze – Dauch and Siegel+Gale
Bronze – Ellwood and Joe Smith
Best Visual Identity from the Farming and Agricultural Sector
Gold – True Tart Cherries and Curious Plot
Silver – American Farmland Trust and Curious Plot
Best Visual Identity from the Financial Services Sector
Gold – Elavon and FutureBrand
Silver – Banner Life and DeSantis Breindel
Silver – Verdara and Fazer
Bronze – The Bancorp and Tenet Partners
Bronze – Transamerica
Best Visual Identity from the FMCG Sector
Silver – Yankee Candle and Beardwood
Bronze – Brawny and Bulletproof
Best Visual Identity from the Food and Beverage Sector
Gold – Chips Ahoy! and Bulletproof
Gold – The Happy Crane and Kith&Kin
Silver – Doritos® + Cheetos® Simply NKD™ and PepsiCo
Silver – Zaxbys and ChangeUp
Bronze – Gallo and Tavern Agency
Bronze – New Amsterdam Vodka and forceMAJEURE
Best Visual Identity from the Healthcare and Pharmaceutical Sector
Gold – R1 and FUNDAMENTALco
Silver – Medecision and Agenda
Silver – PointClickCare and Minds + Assembly, an Assembled Intelligence company
Bronze – LSMC and is + at
Bronze – Polarity Bio and is + at
Best Visual Identity from the Hospitality Sector
Gold – HD Expo and Lonsdale
Silver – Good Alley Reserve and Wei Qian with Lulu Liu
Best Visual Identity from the Lifestyle and Wellbeing Sector
Gold – Norwex and The Workroom
Silver – Coupe Health and Accenture Song
Bronze – ApolloCare and Starfish Branding
Best Visual Identity from the Oil, Gas, Mining and Extractives Sector
Gold – Kindle Energy and FUNDAMENTALco
Best Visual Identity from the Professional Services (Advisors and Consultants)
Gold – PwC and FutureBrand
Silver – Huron and Monigle
Silver – Neuberger and Prophecy
Bronze – Perficient
Bronze – Experis and we-do-co
Best Visual Identity from the Professional Services (Legal and Accountancy)
Gold – Fisher Phillips and DeSantis Breindel
Silver – Sheppard and Living Group
Bronze – Proskauer and Agenda
Best Visual Identity from the Property, Construction and Facilities Management Sector
Gold – Transwestern and Fazer
Silver – Bedrock Robotics and Studio Everywhere
Silver – Konterra Realty and Gould Property Company and SightHound and Nessen Company
Bronze – 225 Park Ave South and Starfish Branding
Bronze – MasterBrand® and HLK
Best Visual Identity from the Public Sector
Gold– Gotham Foundry and Starfish Branding
Silver – Pennsylvania Tourism Office and Monigle
Best Visual Identity from the Retail Sector
Gold – B&O and Fazer
Bronze – Monument Grills and Fazer
Best Visual Identity from the Sports and Leisure Sector
Gold – Rolliefest and Bulletproof
Silver – HBSE/Loew's Jersey Theatre and Smith Design
Bronze – Concacaf and Bulletproof
Best Visual Identity from a Startup
Gold – ProRata and Agenda
Silver – Tabld and FUNDAMENTALco
Bronze – Aluminz and Tenet Partners
Best Visual Identity from the Technology, Media and Telecommunications Sector
Gold – ProRata and Agenda
Gold – Qnity and Lippincott
Silver – Belden and Joe Smith
Silver – Medecision and Agenda
Bronze – Parloa and Further
Best Visual Identity from the Transport and Logistics Sector
Gold – Pittsburgh International Airport and UFFINDELL
Silver – Philadelphia International Airport and The Munroe Agency
Best Visual Identity from the Travel and Tourism Sector
Gold – Pennsylvania Tourism Office and Monigle
Silver – Pittsburgh International Airport and UFFINDELL
Bronze – SkyReserve and Tenet Partners
SPECIAL RECOGNITION
Brand Strategist of the Year
Todd Irwin (Fazer)
Creative Director of the Year
Thijs de Jong and Landor
Young Contender of the Year
Kruti Mehta (Additive Impact)
GRAND ACCOLADES
Best Overall Visual Identity
Elavon and FutureBrand
Grand Prix
The Ford Motor Company and Interbrand
