Strategic branding and creative agency Bell has created a multi-channel advertising campaign for NHG Homes, designed to build the UK housing provider’s umbrella brand and move away from traditional scheme-led marketing. The campaign uses playful, relatable scenarios to show the freedoms of owning a home, targeting first-time buyers, renters and the ‘Bank of Mum and Dad’. The work spans paid social, display, out-of-home and print, with creative and messaging tailored to different audiences and regions across London.
