• Transform magazine
  • April 30, 2025

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Raise the Roof reveals fresh brand identity

KS RTR 01

An event series that showcases up-and-coming British and Irish musicians, Raise the Roof was launched in partnership with UK homeless charity Centrepoint. Its identity, crafted by London creative agency Kit Studio, is...

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Wrapped in love: Vellie unveils inaugural brand identity

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The new gifting company, based in Oregon, US, turned to creative studio People People to craft a warm and calm identity that spans across packaging, messaging and digital touchpoints. The logotype aims to underscore t...

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Transform Awards ANZ 2025 open for entries

ANZ Launch

The Transform Awards ANZ is officially back. Celebrating a sixth year of the awards programme, the region will once again unite around the transformative power of brand strategy, creativity and design....

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SomeOne adds modern humour in Portsmouth Historic Dockyard campaign

PHD — Cards

With over 500 years of maritime history, the Portsmouth Historic Dockyard, which is nestled within the city’s HM Naval Base, hosts one of the world’s most important naval collections. Needing its main attractions to b...

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French homeless charity rebrand distances itself from founder

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The Fondation Abbé Pierre, a French charity that campaigns in favour of affordable housing, required a new identity following accusations of abuse made by multiple girls and women against its deceased founder. In...

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Brand Lounge creates new category in La Vallée des Couleurs rebrand

Valle Logo Descriptor Purple RGB

One of Mauritius’ most popular attractions, La Vallée des Couleurs required a new identity that could aptly position the company for the future while still honouring its homeland. In reimagining the company as ‘Valle...

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New aviation brand Acron challenges industry norms

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Formerly a part of US tech firm L3Harris, the professional pilot training company needed an identity that could speak to both B2B and B2C consumers. London-based design agency BrandMe sought to create a brand that als...

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Reels in Motion rebrand reflects company’s growth over two decades

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British video production company Reels in Motion required a new identity that also underlines the business’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved...

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Finland’s top football league reveals scarf-inspired rebrand ahead of new season

#11 Veikkausliiga

The Veikkausliiga - made up of Finland’s 12 best football teams - has unveiled its new brand that highlights the pride of supporting your local club. It turned to international brand consultancy Bond, which altered th...

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Starbucks’ Refreshers visual update hopes to take Chinese market by storm

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Global brand design and experience agency Marks was called on by Starbucks to craft a new bottle shape and visual identity for Refreshers, its ready to drink (RTD) range. With the drinks considered crucial to the Amer...

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