MorningStar Farms reconnects with its plant-based heritage

MorningStar Farms has unveiled a refreshed identity by Design Bridge and Partners, centred on its heritage, nourishment and flavour. The new system draws on the brand’s 1974 origins through warmer colours, woodcut illustrations and retro details, while simplifying the packaging architecture. With the platform ‘Where Goodness Grows’, the redesign aims to give the longstanding plant-based brand a more distinctive and expressive presence as the category evolves.