News

At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows...

Most people have a favourite supermarket. From Target in the US to Tesco in the UK to Carrefore in France, many are household names and have become integral parts of their local economies. In fact, this local aspect i...

Today’s competitive business market calls for businesses to try and stand out as best they can. By failing to do so, businesses are likely to give off a confused brand identity, lose sale opportunities, which in turn...

Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John...

While world-transforming scientific breakthroughs are responsible for the progress of the past, in order to maintain a culture of prosperity, knowledge must be passed onto future generations. By creating educational p...

In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off it...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Ak Bars Bank, a Kazan, Tatarstan-based financial company, has refreshed its brand identity in partnership with international design agency Landor Associates. Celebrating its 25th anniversary, Ak Bars Bank’s new visual...

Online funeral service company, formerly known as Funeralbooker, has renamed itself as Beyond and partnered with design studio SomeOne to craft a brand identity that stands out in the funeral sector and brings transpa...

Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awar...