• Transform magazine
  • August 06, 2020

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Louise Clissold

Ada Ventures branding challenges traditional face of VC

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Venture capital startup Ada Ventures is hoping to bring a fresh approach to its sector with the help of BrandOpus, which created its brand strategy and identity. The...

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Smithsonian eyes Gen X with rebrand

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US paid TV network Smithsonian Channel has undergone a brand refresh, courtesy of design and branding agency Trollbäck+Company. Following recent international gr...

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Oxsight’s clear vision for new brand

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Oxsight, the business formed from research and development at Oxford University, which is at the forefront of smart glasses technology, has rebranded with the help of Reggie London....

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Majid TV rebrand delivers bright outlook

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Abu Dhabi children’s channel Majid TV has undergone a rebrand courtesy of Art&Graft. The design studio was approached by Pentagram to work on the repositioning of...

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London tops World’s Best Cities list for fourth year running

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Resonance Consultancy has announced the world’s 100 top-performing cities in its annual 'World’s Best Cities' report, with London once again claiming the top spot, and New York and Paris in second and third pl...

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Sydney’s Inner West Council gets reflective with new identity

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Following a merger of three councils in Sydney’s Inner West district, a new identity was required to unify the region. The newly formed Inner West Council wanted to reflect the area’s vibrancy, creativity and diversit...

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Global expertise hub OKRE launches with new brand

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Opening Knowledge across Research and Entertainment (OKRE) is a new organisation that aims to bring together the research sector, entertainment industries and personal lived experience to support the creation of compe...

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#TransformTuesday: 18 February

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Here's this week's selection of rebrands from around the world, from Greek airlines to Australian coffee cups. For more from #TransformTuesday, follow @Transformsays...

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Limerick signals global ambitions with brand launch

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Limerick city and council has unveiled a new brand identity as it aims to boost its tourism and business prospects. The new brand and launch campaign were developed b...

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Syfy Wire rebrand has that fan-made feeling

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Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror. New York-bas...

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