• Transform magazine
  • March 31, 2020

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Global expertise hub OKRE launches with new brand

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Opening Knowledge across Research and Entertainment (OKRE) is a new organisation that aims to bring together the research sector, entertainment industries and personal lived experience to support the creation of compelling content that expands people’s understanding of the world.

With such ambitious plans, OKRE needed a profile and brand that could reflect this. It appointed Hex Digital to help develop a distinctive brand, including a new name, tagline, visual identity and digital assets. It was important to balance finely the identity and website design to appeal to all sectors covered by the organisation.

OKRE is led by Iain Dodgeon, formerly broadcast, games and film manager at the Wellcome Trust. He says, “It was important for us to work with an organisation who could create a playful and contemporary brand that would speak to the different sectors with which we work.”

Stefan Ferguson, managing partner at Hex Digital, adds that OKRE offers the opportunity for a multidisciplinary organisation to tackle some of the pressing challenges of the modern world.

OKRE is currently incubated at the Wellcome Trust. Other partners include UKRI, Joseph Roundtree Foundation and Unbound Philanthropy. OKRE offers researchers, those working in entertainment (broadcast, film and interactive media) and social impact professionals in all fields, four areas of opportunity: access to a network of experts across the sectors, curated events, resources and funding.