• Transform magazine
  • June 17, 2025

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Transform Awards Asia 2024 shortlist announced

Asia Shortlist

Back for an 11th year, and still the only awards programme in the region to celebrate the transformative power of rebranding and brand development, the Transform Awards Asia recognises best practice in corporate, prod...

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Transform Awards proud to announce ANZ 2024 shortlist

ANZ Shortlist

Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and ev...

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‘Maybe It’s Maybelline’: An iconic jingle revamped.

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Maybelline New York’s audio asset, which commands a remarkable 84% brand recall, has been boldly modernised by global sonic branding agency Sixième Son. The original ‘Maybe It’s Maybelline’ jingle had remained un...

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CFA Institute reimagines brand identity to preserve and display global status

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The rebrand, undertaken by design consultancy Elmwood New York, aims to refresh the visual architecture of the CFA Institute, a not-for-profit global organisation, and remind stakeholders that it has a positive impact...

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Australian broadcaster SBS creates podcast to celebrate generational history

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Special Broadcasting Service (SBS) and design studio Universal Favourite, both based in Australia, partnered to launch a new podcast, Grand Gestures. One of Australia’s most diverse broadcasters, SBS’s values of inclu...

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New Web3 movement [REDACTED] pushes back against Big Tech

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Fold7Design, the London-based agency behind the launch, crafted an identity so [REDACTED] could draw in the AI and Web 3 community ahead of its in-person event in Bangkok, Thailand this November. Both the visual and v...

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Dove x Venus: A first-ever special edition beauty bar that aims to inspire

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The limited edition beauty bar, launched by international design agency JDO, is named under the hashtag KeepHerConfident. The collaboration follows the introduction of Dove’s Confident Sport Program and Venus William’...

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Rebrand by Tavern revitalises Sizzler’s identity with nostalgia

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The partnership between Brooklyn design agency Tavern and West Coast steakhouse Sizzler culminated in an imaginative brand relaunch aiming to win back its lost audience. Ideas of modern heritage and rich history are a...

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BUFARMA, formerly Domizia, departs from generic identity

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London-based design agency SoreThumbStudio helped organic buffalo milk skincare brand BUFARMA embrace a new ‘extra-ordinary’ identity that sets it apart from competitors. The modern yet traditional product design is d...

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DearMax cashmere sweater brand by Tony Melillo upholds mindful luxury

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DE-YAN, a New York-based multidisciplinary creative studio, has crafted an identity for DearMax, a brand-new cashmere line by designer Tony Melillo. It embraces the playfulness of childhood in honour of the designer’s...

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