Global paper company Fedrigoni worked with creative agency Pentagram to build a unified global image for the group and develop a distinctive brand for both the UK and international audiences....
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Pentawards announces its first ever Sustainable design jury panel
The Pentawards, a UK-based network dedicated that recognises global packaging design excellence, announced its first ever Sustainable Design jury panel. The five sustainability experts have been selected from across t...
Postcard from Miami
Juan Thomas Sanchez, general manager of the US and Latin America for design agency fst, speaks to Transform magazine about branding and design in Miami, from how the city's culture influences the agency's work...
Changing the British high street retail: Sports Direct rebrands
As high street retailers across the UK struggle with changing consumer behaviour and the implications of the Covid-19 pandemic, UK sportswear chain Sports Direct worked with creative agency venturethreeto to develop a...
Design Bridge reconnects New Holland Brewing Co to Dutch roots
Creative agency Design Bridge New York worked with craft beer brand, New Holland Brewing Co., to develop a new visual identity and packaging that reaffirms the brewery’s place in the craft beer market, taking inspirat...
Swiss beer brand evolves feeling of community
Design and branding agency Pearlfisher redesigned Heineken-owned Swiss beer brand Eichhof to evolve the brand, while driving consistency across Eichhof’s portfolio to keep the feeling of community and locality....
Cornish dairy-free ice cream Coconuts Organic rebrands as Cecily’s
Cornish dairy-free ice cream brand Coconuts organic worked with South West branding agency The Space Creative to relaunch as Cecily’s. The rebrand marks an important step in the brand’s journey as distribution ramps u...
MassiveMusic and SoundOut launch world’s first data-driven sonic branding tool
A new tool has been launched to help brands gain cut through with their audio touchpoints. The tool, Massivebass (brand attribute sound system), has been created by creative music agency MassiveMusic, and is powered b...
A new violet hue for Ocado’s refreshed visual identity
Ocado, the UK online grocer, has unveiled its new visual identity, hot on the heels of announcing a 40% jump in year-on-year revenues for the first quarter of 2021. Ocado worked with creative agency Jones Knowles Ritc...
Renault refreshes timeless diamond logo
The geometric diamond-shaped logo has embodied French automaker Renault since 1925, making the brand instantly recognisable around the world. However, the latest version of the Renault emblem was beginning to date. Re...
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