• Transform magazine
  • July 04, 2020

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Flying colours

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Teaming up to scale new heights, Alaska Airlines’ recent collaboration with Virgin America now offers a combined network of over 1,000 daily flights to 118 destinations throughout the US, Canada, Costa Rica, Cuba and...

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#TransformTuesday: 20 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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Softer spirits

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In a market brimming with household names and familiar products, creating a successful range of alcoholic beverages is a difficult task. Through market research and a business objective to continue its industry growth...

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#TransformTuesday: 13 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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From every street to every borough

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Navigating the growing trend of functional sneakers is often a test of wider industry knowledge. From materials to colours, the creative footprint of outerwear innovations has long tapped into utilitarian design. A re...

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The employer brand in times of change

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Change was the order of the day at Transform magazine’s annual Employer Brand Management conference. Welcoming a range of speakers and delegates from a plethora of industries, the 2016 edition focused on how to ensure...

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Five minutes with Jeremy Thompson

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As the flood of fast-paced technologies continue to disrupt the status quo of the tertiary sector, falling behind is easily done. Yet for Mach 1 managing director, Jeremy Thompson, steady growth and a recent rebrand m...

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Best thing since sliced bread

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Since its inception in 1989, Kingsmill bread has relied on its all-cap logo splayed across a blue background. The logo has evolved over time, losing a crown and gaining a sun along the way. But in the past 18 months,...

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Bright futures

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With a tradition of fleeting summers, the UK’s mainstay of overcast gloom is only made worse by a woeful glance at a calendar of frosty months ahead. Yet as the sun goes to work in faraway places, brand consultancy De...

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A place for life

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Place branding initiatives update the visual identity of an area once it outgrows its previous brand. Targeted marketing of a place raises stakeholder awareness of what certain areas can offer; place branding encourag...

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