• Transform magazine
  • January 27, 2023


Mr B & Friends reveals new brand for Situ

Situ PR Brand Guidelines

Bristol-based branding agency, Mr B & Friends developed a new brand strategy and identity for global serviced accommodation booking agent, Situ.


Situ combines technology with customer experience to provide services for a range of client companies, from corporates to film product companies to clients in the construction industry. The organisation needed a brand that reflected the its positioning, while delivering a visual and verbal identity that stood out in an increasingly homogenised and predictable sector.

The brand idea took its lead from the company ethos, which emphasises the value of the relationship between their team and the client. Mr B & Friends created the organising thought ‘Connected by people,’ which aims to capture the way Situ empowers its team to deliver good service and creates unique tech which supports its clients.

“From the first meeting we felt the warmth and positivity of the Situ team and could see their dedication to making booking effortless for their clients. Following category research, we identified this space as the narrative that Situ could own and make distinctive. It was clear that we had to translate this into a powerful brand idea,” says Liam Smith, associate planning director at Mr B & Friends.

The agency developed a warm tone of voice to add to the overall brand appeal. The three brand pillars- technology, people and product- are brought to life through three propositions: search with ease, service with
heart and stays with soul.

“The new brand strategy and identity is perfect. Our ambitions meant that we needed a brand and cultural platform that would unite our company and take us all to the next level. The work that Mr B & Friends have created epitomises what we’re all about as a company, but also importantly enables us the Situ brand to really stand out in the business travel, global mobility, and relocation sectors,” says Situ founder and CEO, Phil Stapleton