Identibase rebrand marks next stage for pet protection company
Pet protection business identibase has become identi, launching a new name and visual identity alongside Locator, a service combining a smart tag, companion app and lost-and-found support. The refreshed brand uses bold colours, friendly design and people-and-pet photography to create a warmer, simpler expression while retaining the trust and reassurance of its 35-year history. Locator extends identi’s existing Alert service, helping owners stay connected to their pets and bringing together a wider community to support missing animals.
