• Transform magazine
  • January 27, 2023


Re rebrands from branding agency to a global design business


Re, the global branding agency part of M&C Saatchi Group, has relaunched itself as a design business, with the aim of helping organisations rebuild, renew and inspire connections.

The shift comes off the back of several new business wins and growth that have seen the business increasingly use design-led thinking to solve business problems and create experiences that extend beyond the everyday rebrand.

Over the years, Re realised the ways in which design emerged as a field capable of addressing highly complex and often intangible problems that eclipses traditional solutions. The company began focusing on the power of design, which led to the creation of a new website and positioning, “Design to Connect.” In it, Re saw design’s potential, to connect and provide pathways and emotional engagement.

“Design to Connect is more than a sales pitch. Over the years, we’ve seen how design has the ability to connect hearts with minds, problems with solutions, and people with products and experiences. We’re obsessed with the power of design, so for us, Design to Connect is a call to arms. And we call ourselves a design business. Not an agency. It’s important because design goes deeper than how something looks, or the message it conveys,” says founder and CEO Patrick Guerrera.

The new Re offer includes digital products and service design, consumer experience design, spatial design and employee experience design.

“Our clients, both new and old, see the value of design and want it to touch every part of their organisation. They want (and need) the promises their brand is making to customers to resonate with their employees as well as society at large. What we do at Re is use design to connect every layer of a business, from the C-suite to a company’s people, to consumers - so everything about them and their business are connected. We call it full-stack design,” adds Guerrera.

Re’s reinvention is part of the broader global strategy for the M&C Saatchi Group whose proposition is to navigate, create and lead meaningful change.