• Transform magazine
  • April 26, 2024

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Branding announcements from around the world

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Recent announcements highlight collaborative working, innovative campaigns and business growth. This is a brief snapshot of the main news. Art&Graft creates new J...

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Crafting a unique identity for Rioja wine

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Many wines may have a sense of identity, but now, a Spanish regional specialty has told the world that it knows who it is. With a new marketing slogan, ‘saber quién eres,’ – or ‘know who you are’ – the Rioja regu...

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Five minutes with Janet Hull and Neil Henderson

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The retail industry moves incredibly fast and remaining on top of these changes is a challenge for every retail brand. The World Retail Congress, hosted this week in Madrid, aimed to give the European viewpoint on adv...

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Animal charity Battersea modernises image with adaptable rebrand

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Battersea, the dogs and cats charity active for 158 years in the UK has launched a new visual identity. Despite its substantial growth across the years, which has led to it caring for approximately 3m pets, its outdat...

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#TransformTuesday: 17 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Swoon rebrand caters to ‘home obsessed’

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UK-based online furniture retailer Swoon has introduced a new visual identity along with a revamped website and TV campaign, created by brand consultancy Zag. The bir...

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Big, bold and brave approach for Canadian team rebrand

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In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good,...

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Ogilvy China’s report helps China brands top e-commerce market

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Being at the top of the e-commerce market is a goal every China brand is after with estimations counting a total of 10m online stores that are expected to sell over 1bn products with a transaction value of more than $...

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American Express rebrands for multitasking customers

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American Express has launched a new worldwide brand identity and marketing to update its image and cater to its customers’ needs. The company, which collaborated with...

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Atlanta Hawks uses immersive experience to promote sponsorships

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Maybe 3D technology and interactive screens are not the first things that come to mind when talking about sports campaigns. However for the Atlanta Hawks it’s apparent that the team’s branding is transitioning from a...

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