• Transform magazine
  • January 24, 2020

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Tech companies are China’s most valuable brands

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Tencent, an internet service company, has been ranked China’s most valuable brand of 2015. The newly listed online retailer, Alibaba, has rocketed straight to number two in The 100 Most Valuable Chinese Brands 2015 rankings, ahead of China...

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New brand appeals to animal lovers

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Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better right to thi...

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#TransformTuesday: 24 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. A leading mobile messaging service based in the UK needed to revive its b...

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Awards recognise strong design strategy

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Design strategy is an important component of overall brand strategy. The winner’s at last week’s DBA Design Effectiveness Awards ceremony (12 February ’15) submitted campaigns that showed how impactful design can be on business success. Th...

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#TransformTuesday: 17 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. DixonBaxi’s rebrand of British television platform Freeview allows for a...

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Virgin Australia completes aircraft livery

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With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task. When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline created an...

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Freeview updates television service and brand

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Freeview’s evolved visual identity will support its new positioning as an up-to-date and fresh television service. Freeview will launch its new connected TV proposition with a rebrand that communicates its new offering. A Freeview represen...

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Seattle’s finest modernises brand

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Despite a crushing loss for the Seahawks in the Super Bowl this year, Seattle remains a sport-loving city. That makes the rebrand of its police force, carried out by local agency Dei Creative, a perhaps unintended, but overt nod to its foo...

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#TransformTuesday: 10 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Brooklyn, NY park featuring everything from ice skating to cycling up...

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HSBC crisis latest in bank brand knocks

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Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive. The ongoing tax scandal surrounding HSBC is occurring on an international scale with over 203...

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