• Transform magazine
  • August 09, 2020

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Style restyled for Alitalia rebrand

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In 1967, the then-brand new Alitalia required the application of Landor’s brand across its fleet of 747s, DC-10s and others. The versatile, yet relatively small company was complemented by a simple black-lined wordmar...

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#TransformTuesday: 7 July

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The...

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Putting the V in Voluntary

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The UK not-for-profit sector’s governing body, the National Council of Voluntary Organisations (NCVO), is repositioning itself as an icon for the voluntary sector with a brand that measures up to those of the big char...

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Mexico: Emerging from a shadow

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The large nation just south of the U.S. border gets a lot of bad press. Mexico is often seen in the news featuring in tales of drug wars, murders and illegal immigration. Thousands of people have been killed in drug-r...

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Australia: Iconic land down under

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The nation ‘down under’ has one of the world’s most recognisable nation brands. Australia has used its many unique assets to develop a strong, positive image full of bold cultural references. Australia performs consis...

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Creating authenticity

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A new restaurant chain launched by British-based chef, Yotam Ottolenghi, has an accompanying visual identity that evokes an authentic Middle Eastern experience. The n...

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Russian flight

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Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier...

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#TransformTuesday: 30 June

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Con...

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Literal brand DNA appears across London

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What does sculpture, science and genetic material have in common? Cancer Research UK’s (CRUK) upcoming launch of the Francis Crick Institute will include an art trail across London featuring custom-made sculptures of...

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Design Lions

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Though the design category at Cannes Lions recognises one aspect of branding, it fails to look into the brand strategy behind the design and thus fails to recognise the core creativity of the projects it judges....

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