• Transform magazine
  • August 09, 2020

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North American branding work to be recognised

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As a region, North America has a diverse branding industry. Its strong history in advertising makes the US a world leader in creative, yet the nation is still undergoing an evolution in terms of integrating strategy into this work....

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#TransformTuesday: 12 May

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Europe: Alma Media launched a new visual identity that unites the br...

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Soccer brand implementation

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Six months since the initial launch of the Major League Soccer rebrand, as the league’s 20th season gets underway, we catch up with David Bruce, senior director of brand and integrated marketing at MLS to see how the brand implemen...

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Success in strategic branding in the Middle East and North Africa

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The Transform Awards Middle East North Africa, for exceptional new and evolving brand and rebrand campaigns, has revealed those organisations who have made the shortlist. The awards recognise and share brand development work in the...

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TUI unites sub brands

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Following a merger last year, TUI Group, the parent brand for a host of international travel firms, is expected to unify all of its sub brands under the TUI branding. The rebrand is expected to help cut costs in the long term and c...

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A softer diamond

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Heritage auto brand,  Renault, turned to its internal Corporate Design Department for a more emotive new visual identity. Renault now operates in 128 different countries, but its new tagline, ‘Passion for Life’, will appear in Engl...

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#TransformTuesday: 5 May

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Charter One, a retail brand in Ohio and Michigan, will unite under t...

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A smashing new brand

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Paul Cojeen, creative director of Studio Jo and Co, says of a demolition company rebrand, “We wanted to take something that is often perceived as destructive and position it as something aesthetically pleasing.” The demolition comp...

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Audio branding professionals to meet in Berlin

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Brand identity and communications go beyond what can be seen with the eyes. Sound is just one of the multisensory tools now used by brands to create a deeper and more nuanced communication with their audiences. The Hamburg-based Au...

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Middle East brand communications survey now open

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Creative communications in the Middle East and North Africa is still a developing industry. For branding professionals in this region, the ways in which the industry is changing and the particularities of local communications make...

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