• Transform magazine
  • February 17, 2020



Martini discovers its heritage through new identity


Brands in the alcoholic drinks sector often accentuate their heritage and craftsmanship, and a recent revamp by Martini sees the vermouth retailer go back to its origins. The redesign is a simplification, reducing any shadows or highlights...

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#TransformTuesday: 2 December


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Tusk Conservation Awards now has a memorable identity that represents...

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South Africa hires media relations agency to build its nation brand


South Africa’s official marketing agency is tasked with the job of building the country’s brand reputation. The agency, Brand South Africa, has appointed the African Press Organisation (APO) to manage its media relations. Nations are becom...

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Bucharest branding agency expands internationally


Branding agency, Storience, has revealed its first UK project, the rebrand of healthcare events companyActivate Event Management. The rebrand coincides with the opening of a new London office and the agency’s international expansion. Activ...

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#TransformTuesday: 25 November


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Pizza hut is one of the worlds largest pizza companies. Along with a new...

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Charity rebrand has gift of gab


In the latest swathe of charity rebrands, organisations have taken on low brand awareness among target audiences through digitally-friendly, eye-catching design. The Institute of Chartered Engineers Benevolent Fund has rebranded with a viv...

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The big Y: rebranding and the YMCA


For an organisation immortalised in song, changing perception of an iconic brand can be an insurmountable task. It’s one the YMCA has sought to take on in recent years. The brand has also suffered from the lack of consistency between local...

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Transform Awards recognises best in rebranding, brand development and brand repositioning in Asia-Pacific region


Repositioning a brand while changing the reputation of a product from something near-reviled to an object of luxury requires well-defined objectives and a cohesive visual and verbal identity. Transform Asia Pacific Awards’ Grand Prix winne...

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Radio rebrand connects with local communities


“These are brands with deep connections to their local communities and real day-to-day relevance in people’s lives. People rely on their local radio stations for far more than just entertainment, news, travel, sport and great music. The st...

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Opinion: Stuart Duncan asks “How can radio stations connect with their listeners?”


Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which runs a num...

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