News

Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty,...

Getting ready to take mankind back to the Moon by 2024, Nasa has unveiled a logo for the Artemis project, with the objective to send the first humans to Mars. As a tribute to the space organisation’s history and the M...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Mars turns to science with GoMo Dal Crunchies, an Indian product rich in protein and micronutrients for children. With a brand identity by London-based Straight Forward Design, GoMo Dal targets mothers, embedding a po...

New York-based media agency Um has identified four key trends shaping contemporary consumer behaviour, and it has offered guidelines on maintaining brand relevance in the 'remix culture.’ Authenticity and identity...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Design agency BrandOpus has partnered with Upperhand gin to create a drink for the resilient. Founder Alberto Borin has designed and packaged his gin in conjunction with the New York, Melbourne, and London based desig...

As the founder of sustainability and design agency the New Division, Jakob Trollbäck wants to bring positive environmental practices to brands around the world. He discusses the challenges this presents, and best...

By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...