• Transform magazine
  • February 23, 2020

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#Transform Tuesday: 3 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global investment firm AllianceBernstein was rebranded by American brand...

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Cape Canaveral outgrows its space programme associations

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Rebranding an entire location can be very challenging, it involves clearly defining what the area’s core identity is and then sharing this with external audiences across a wide variety of touchpoints. Cape Canaveral, a cape in Brevard Coun...

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Orange brand continues international growth

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By Amelia Gundersen-Herman French telecoms conglomerate, Orange SA, formerly France Télécom SA, is in the process of acquiring Moroccan mobile network operatorMédiTélécom (Méditel). Following the deal the company will be rebranded to Orang...

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The best in corporate brand communications: Transform Awards Europe

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The Transform Awards Europe announces 2015 shortlist and conference programme When benchmarking brand communications, rebranding and brand development, standards take into accoun...

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#TransformTuesday: 27 January

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. London-based storytelling agency Aesop developed this marque for Wimbledo...

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Talk Talk to integrate and rebrand Blinkbox

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Since agreeing to acquire Blinkbox, Tesco’s on-demand streaming service, TalkTalk has revealed its plans to integrate the service with its own brand. The broadband provider will make Blinkbox part of its existing pay-TV service, a service...

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Toronto Raptors to spark ‘brand crusade’ through rebrand

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Rebranding a sports team or organisation is always a risky operation. Defining a team’s character and identity requires a tricky balancing act between heritage, marketability, change management and expert design. For the NBA’s Toronto Rapt...

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Public lacks trust in business innovation

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Building trust is essential for bringing new products and services to market. In a world where the public’s trust for institutions is low, it is important that businesses practice and demonstrate a real responsibility towards society and t...

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Gym brand refocuses for results and resolutions

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The start of a new year brings with it resolutions and, thus an exponential increase in gym memberships. For UK challenger brand the Gym Group, differentiation was key to achieving cut-through. The organisation, alongside Manchester-based...

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#TransformTuesday: 20 January

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global Media Group, a Portuguese media holding company, updates its outda...

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