Bluemarlin designs identity for new alcoholic aperitif
Brand agency, bluemarlin, worked with Malta soft drink company, Kinnie, to launch the brand’s first ever alcoholic aperitif, ‘Kinnie Spritz.’
Kinnie Spritz was ideated to evoke strong memories and take customers back in time, encouraging them to embrace the moment. The visual identity balances a contemporary style illustration of botanical leaves, mixed with a classic typographic style that aims to be evocative of an era.
“One of the reasons we went for this classic look was to elevate the brand’s adult proposition while still maintaining the nostalgic connection consumers had to the Kinnie masterbrand. Kinnie fundamentally is a Maltese soft drink drunk by younger audiences, hence, we went very bold and clear about the alcoholic offering,” says David Hodgson, co-founder and executive creative director at bluemarlin.
The rich colour palette aims to give it a level of sophistication and premium feel to the product, while the introduction of the ‘Kinnie orange and red’ reinforces the connection to the core Kinnie brand.
The visuals in the digital invites viewers to close their eyes, feel the heat, hear the waves, sit back, and relax. Through the strapline, ‘Kinnie with a kick,’ and the copy, the brand aims to communicate the hit of alcohol (‘kick’) in the drink.
As part of this project, bluemarlin also developed a brand book that directed all the communications and activations for Kinnie Spritz.