Twickenham Film Studios rebrands to position itself as a home for creatives
Twickenham Film Studios (TFS), a hub for creators with facilities across studios, picture and sound, has rebranded to signal a new area for the business. The full rebrand has been an opportunity to position TFS as a creative home for filmmakers and content creators alike.
Working with UK-based branding and design agency Almighty, web builders Fresh Pies and signage creators EndPoint, the rebrand brought a contemporary approach to the design of the studios. The new logo reflects the century-old heritage while also representing the innovative and future focus of the studios.
“We were briefed to evolve the brand whilst retaining their 100 year old heritage so we wanted to ensure their state of the art facilities, creativity and world-class content was the main focus of the new identity,” says Matt Burke, creative director at Almighty.
The design plays on a filmic viewfinder, providing a perspective into the world of the clients’ work. In addition, a of five usable icons represent all the studios capabilities (studios, picture, sound, workspace, social) across digital, brand assets and on site signage.
“A lot of the movies made at TFS are timeless classics so it was a conscious decision to keep the identity predominantly monochromatic to reflect this. Three’s confidence in simplicity,” says Burke.
“The new rebrand we are so proud to unveil runs across all our digital, and physical platforms goes hand in hand with all the physical enhancement of the campus we are going through. We are investing into our infrastructure, our cutting edge facilities, our talent, our brand ethos and values, the importance of advanced technology and innovation as well as our studios sustainability, diversity and inclusion practices. The new brand designs not only talk to the heritage of the business but our relevance in the next chapter,” says TFS managing director Cara Sheppard.