• Transform magazine
  • October 28, 2021

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Run For The Hills designs identity for its new sub-brand

Illustration 7

Interior design and branding studio, Run For The Hills, designed a new identity and graphics for its sub-brand, Miscellany, a new online interior design service.

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Miscellany, the studio’s new diffusion service, allows the design team to work over Zoom with clients on smaller, more contained projects, meaning they can offer their creative expertise at a lower cost.

Rather than commissioning illustrators, Miscellany’s brand identity has been sketched and drawn in-house, and it includes a website and logo design, typography, illustrations, animations, and playful tone of voice that breathe life into the new service.

The name of the new website was inspired by the concept of miscellany, or what the studio does when it takes a miscellaneous collection of items and puts them together to create a unique interior decor.

“We wanted Miscellany to be really creative and graphic as a brand, with its own unique illustration style. Something free and loose that had a sketchy feel to it, but still crisp and tailored. Quick, but not rushed. There’s something whimsical about the illustrations, shot through with a touch of femininity, but not overtly so,” says Chris Trotman, founder and design director at Run For The Hills.

The website was created through the web design tool Webflow. Run For The Hills collaborated with visual developer Daniel Drabik (Buck Rabbit) to bring Miscellany’s web design to life interactively. The logo style aims to be sleek to give the site an editorial feel, almost like a fashion magazine. The typography font used throughout the copy is Ambroise, which was chosen because it's both feminine and dainty but also has attitude in the bolder sizes.

 

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