White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched. The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles int...
Transform
Opinion: Thackway and McCord ask, “What is the story behind Hillary Clinton’s campaign logo?”
Kat McCord and Simon Thackway Criticize Hillary Clinton’s logo all you want, but it’s a breath of fresh air! Look back to her 2000 Senate race logo¹ (yes, we kept it), which no one wisecracked about because they were too busy fal...
#TransformTuesday: 14 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays This rebrand of camel milk chocolates follows the Middle East tradit...
Building brands and reputations
The Transform conference, Europe, takes place on Tuesday 21 April. Ahead of the event, our moderators have shared their thoughts. Drawing on their own experiences, the articles provide valuable opinions and insights. The Transform...
Big brands buy .porn domain
A new development in the quest for brand security online sees companies purchasing potentially harmful new web domain names such as .porn, .sucks and .adult. The new gTLDs will become available on June 1 and brands are already rush...
City cycling
A new identity for Bike New York combines street culture with inclusive imagery. The non-profit is the city’s advocate for cycling as a preferred means of transportation. The brand refresh by Pentagram, a design firm, seeks to enga...
Debating brand in Dubai at Transform’s Middle East Brand Summit
An event in Dubai provides a unique opportunity for leading professionals in the branding industry to share experiences and insights with their peers. Transform magazine’s second branding awards in Dubai will be preceded by a first...
#TransformTuesday: 7 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Future Shop employees are shocked as dozens of Canadian stores are s...
Opinion: “How can brands protect their public reputations?” asks Neil Bayley
By Neil Bayley How can brands protect their public reputations? Neil Bayley, corporate director of London-based brand communications agency Good Relations analyses the HSBC and Tesco reputational crises These days, the public und...
An animated ident
Creativity and finance often go hand in hand, particularly in the film industry. Both elements come together in a new identity created by Brand & Deliver. Brand & Deliver, a creative marketing agency with a history of worki...
