• Transform magazine
  • February 04, 2023

Top

GLOCK modernises New Zealand vodka brand 42BELOW

42B Packshot Orange (1)

Following on from its first project with 42BELOW over a decade ago, the London-based creative agency sought to capture today’s drinkers by refreshing the brand identity. Key to GLOCK’s work was designing a tone of voice which could better reflect the brand’s New Zealand roots, which it achieved by hiring copy writers from the region.

alt
alt
alt
alt