• Transform magazine
  • February 04, 2023


MassiveMusic opens Dubai office

Temp Msv+Msc

The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earlier this year.

Its venture into the APAC region sees MassiveMusic continue in its commitment of expanding its international footprint by opening office number 10 – this time in the UAE. Now also operating from Dubai, MassiveMusic hopes to expand on its list of brands it has previously worked with in the region, including Qatar Airways, RTA Dubai and NEOM.

MassiveMusic founder Hans Brouwer says, “We’re absolutely thrilled to be kicking off this new adventure in Dubai and the wider region, which has long been burgeoning with creative talent and ideas. We’ve worked with some fantastic brands over the years across MENA and have established the agency as the number one leader in music and sonic branding.

“MassiveMusic can now offer a global approach to the Middle Eastern market, combining the creative thinking of a local team and the overarching strategy of a global music partner.”

Pierre Carnet, a former music producer and supervisor before joining MassiveMusic in 2020 as creative development manager in the EMEA region, has been confirmed as managing director at MassiveMusic Dubai. He comments, “Opening up our local business in Dubai brings us closer to our partners and clients on the ground, but also to the local music culture and industry.

“Instead of being an external participant, MassiveMusic will become an actor of the evolution of local music and talent, the way that brands approach music and sound, bridging the gap between the two. The Middle East’s music scene is expanding rapidly, and we are eager to get involved in this exciting development, which is unmatched on the global stage.”