• Transform magazine
  • January 27, 2023

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B&B Studio designs brand for Rita Ora’s new athleisure venture

1 Humans Being Hero Page 1Mb

Tasked with creating the brand positioning, strategic direction, brand name, brand design and packaging on behalf of the British singer-songwriter, B&B Studio opted on naming the new brand ‘Humans Being’. The logotype designed by London-based B&B Studio utilises bold uppercase letterforms that makes a subtle nod to dynamism and movement, while a vibrant mint green dash becomes a visible brand signifier on the garments themselves.