• Transform magazine
  • October 05, 2024

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Turner Duckworth refocuses Newman’s Own brand

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With the Connecticut-based food company having given all its profits to charity over the past four decades, Turner Duckworth’s role in the project was to introduce a younger generation to the philanthropic endeavours of Newman’s Own. Utilising a new, optimistic design approach, the global design firm reimagined the brand’s packaging through the creation of hand-painted food illustrations.

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