Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better righ...
Transform
Two’s company: Jim Prior on running brand agencies
It’s been nearly a year since Jim Prior added the stewardship of Lambie Nairn to his existing role as CEO of the Partners. He and Andrew Thomas discuss the challenges of running not just one but two global brand agenc...
#TransformTuesday: 24 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. A leading mobile messaging service based in the UK needed to revi...
Awards recognise strong design strategy
Design strategy is an important component of overall brand strategy. The winner’s at last week’s DBA Design Effectiveness Awards ceremony (12 February ’15) submitted campaigns that showed how impactful design can be on business suc...
Opinion: Stefan Liute asks “Why shouldn’t everyone do everything in branding?”
By Stefan Liute If everybody had a say in everything around them, what would the world look like? Would we still have running water? Or broadband internet? Or straight, level roads for driving a hundred miles per hour? The same goe...
#TransformTuesday: 17 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. DixonBaxi’s rebrand of British television platform Freeview allow...
Virgin Australia completes aircraft livery
With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task. When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline cr...
Freeview updates television service and brand
Freeview’s evolved visual identity will support its new positioning as an up-to-date and fresh television service. Freeview will launch its new connected TV proposition with a rebrand that communicates its new offering. A Freeview...
Seattle’s finest modernises brand
Despite a crushing loss for the Seahawks in the Super Bowl this year, Seattle remains a sport-loving city. That makes the rebrand of its police force, carried out by local agency Dei Creative, a perhaps unintended, but overt nod to...
#TransformTuesday: 10 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Brooklyn, NY park featuring everything from ice skating to cy...
