Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itsel...
Transform
#TransformTuesday: 24 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Croatian Tourist Board has announced an international tender fo...
Travel firm rebrand cuts ties with The Co-operative
The Co-operative Travel’s new Middle Eastern owners have renamed the travel company Clarity, cutting ties with the mutual group that sold it last year. Clarity brought in strategic branding agency, Row A, to create the new identity...
#TransformTuesday: 17 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Co-operative Travel’s new Middle Eastern owners have renamed th...
Is your brand making sense?
Steve Keller, CEO, iV Audio Branding Brands are everywhere. With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, d...
Brand new thinking: Employer brand delivery
Phil Owers, managing director, Papirfly Employer brand delivery is the engine room of employer brand strategy. It’s in the delivery that all of the meetings, research, creative and design come to life. At Papirfly we are at the sha...
Changing times
Tony Lorenz, managing director, Europe, Latitude Agency Brand, reputation or trust? It’s an oft-asked question, but, says Latitude’s managing director, Europe, Tony Lorenz, it’s met with a different answer than it was in his early...
The consistent brand experience
Diccon Ward, partner and head of brand experience, EC Harris Multiple brand touch points, multiple platforms, multiple sales channels – it’s all getting rather complicated. Should companies go back to basics with a more simplistic...
Impact of brand and experience at Dubai Lynx design awards
The design awards at the Dubai Lynx Festival of Creativity have long placed design before brand strategy. However, at Cannes Lions and Dubai Lynx, that trend looked like it was beginning to change as brand agencies become stronger...
Sharjah’s news portal
The emirate of Sharjah’s first news portal of its kind was launched by Sheikh Abdullah bin Salem Al Qasimi, the deputy ruler of Sharjah. Sharjah24.ae, an online news portal, was launched at the International Government Communicatio...
