Transform

After World War I, US president Woodrow Wilson’s brainchild, the League of Nations, took shape. Yet the grand experiment failed with the onset of a second catastrophic conflict. Could the league have taken action to s...

Following a merger last year, TUI Group, the parent brand for a host of international travel firms, is expected to unify all of its sub brands under the TUI branding. The rebrand is expected to help cut costs in the long term and c...

Heritage auto brand,  Renault, turned to its internal Corporate Design Department for a more emotive new visual identity. Renault now operates in 128 different countries, but its new tagline, ‘Passion for Life’, will appear in Engl...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Charter One, a retail brand in Ohio and Michigan, will unite under t...

Paul Cojeen, creative director of Studio Jo and Co, says of a demolition company rebrand, “We wanted to take something that is often perceived as destructive and position it as something aesthetically pleasing.” The demolition comp...

Brand identity and communications go beyond what can be seen with the eyes. Sound is just one of the multisensory tools now used by brands to create a deeper and more nuanced communication with their audiences. The Hamburg-based Au...

Creative communications in the Middle East and North Africa is still a developing industry. For branding professionals in this region, the ways in which the industry is changing and the particularities of local communications make...

Every year, the Transform Awards sets the standard for brand development, rebranding and brand positioning work in Europe. Work from all sectors, sizes of business, platform and region is received. Yet, what also changes every year...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The new Curling Canada brand draws on the sport’s history. The emble...

As the post-austerity UK elections approach and many citizens lament the lack of real choice, Bob Sheard, director of Fresh Britain branding agency, explains how treating Britain as a brand could help to create a long term vision f...