• Transform magazine
  • June 26, 2022

Top

Transform

The evolution of brand

deathofbrand-700x525.jpg

“Is the brand dead?” That was the question up for discussion at a recent event in Soho. In a room packed full of communications and marketing professionals, three authors shared their perspective on the future of brand. The panel d...

Read More

A rock and a hard place

The Rock of Gibraltar stands at a mighty and auspicious precipice. It overlooks three countries, two continents, one of the most important bodies of water in the history of the world and the place in which the Atlanti...

Read More

New strategy for comms research

Millward-Brown-700x191.jpg

A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consul...

Read More

Cannes Lions Grand Prix for Norwegian rebrand

photo-314x160.jpg

The rebranding of the Bergen International Arts Festival is the Grand Prix winner in the design category in this year’s Cannes Lions Festival of Creativty. The winner of the Cannes Lions Grand Prix in the design section, presented...

Read More

PR Lions winning campaign

Chipotle-700x393.jpg

The PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories. The Scarecrow in...

Read More

Ad agencies take lion’s share for Cannes Lions logos

Cannes-Lions-transform-mag-news-story-700x525.jpg

Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the Fre...

Read More

Growing creative communications worldwide

Cannes-Lions.jpg

Cannes Lions, perhaps the biggest event in the communications calendar, runs all of this week with more categories than ever before. This year Cannes Lions received 37,400 entries from 97 different countries. The five countries wit...

Read More

Staying afloat

slide_features_stayingAfloat.png

Every quarter we’ll ask brand experts from around the world to rebrand or reposition a historical organisation or event. This quarter, we look at the impact of the Titanic disaster on White Star Line’s brand credibili...

Read More

The tiger awakens

slide_features_theTigerAwakens.png

FMCG markets in Asia are diverse, colourful and engaging as they cater to experienced and new consumers alike. Packaging must thus be versatile and exciting across all sectors and countries. Maureen Byrne examines som...

Read More

What’s your type?

slide_features_whatsYourType.png

Typography can help define a brand and influence the way in which a company is perceived by its stakeholders. These three typography experts contribute their thoughts and experiences in designing, applying and impleme...

Read More