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There are companies that put a high premium on image, but none take image as seriously as fashion companies. Lingerie company Wacoal Europe has gone through a rebrand in order to reach a wider audience while reaffirmi...

Over the years, global deregulatory policy has cleared the path for business to flourish within telecommunications. Examples such as the US’ 1996 Telecommunications Act and India’s 1999 New Telecom Policy saw various...

‘Pass the salt’ is perhaps one of the most common requests heard among a group of people enjoying a meal together. And, if the meal is taking place in the UK, chances are the salt being passed is Saxa. First establish...

Since 2016, SurveyMonkey has been reconsidering its brand positioning. The reflection phase resulted in a rebrand that includes a new logo and a new mission, 'Power the curious.' The company also presented new...

Though the tarps have been rolled and the strawberry stems cleaned and the streets calmed in the London suburb of Wimbledon, the activity at the activity at the All England Club is by no means dormant. For the 50 week...

Being a successful singer and songwriter for more than 50 years is extremely unusual. Being a music idol and a fashion icon is something only a true star like Sir Elton Jo...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

This summer London witnessed the success of the World Para Athletics Championship 2017. From 4 to 13 August, the eyes of all Londoners and the world will be again on Queen Elizabeth Olympic Park, the venue of the Worl...

The Cornish civil parish of Bodmin has, over the years, been subject to numerous myths. Perhaps most famous is its mythical big cat, which after numerous sightings has become known as ‘the Beast of Bodmin Moor.’ Yet p...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...