• Transform magazine
  • April 20, 2024

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Conran Design Group and UNICEF unveil new identity for Soccer Aid

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Since it began in 2006, the biennial Soccer Aid charity event has raised over £20m in aid of the United Nation’s children-focused humanitarian programme, UNICEF. Created by British celebrities, Robbie Williams an...

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Fresh tomato for Rotten Tomatoes brand

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Rotten Tomatoes has become a cult classic site for online reviews for film and TV since its birth in 1998, managing to stay in the limelight due to its topicality and comedic value. Sticking to a recipe that works, Ro...

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Employer Brand Management Awards 2018 shortlist announced

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Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. F...

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Vero rockets into the world of social media

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Vero has blown up this week. In a number of days, the social media platform has grown to over 3 million users. With little history, users have signed up to the dream of a ‘better Instagram’ and its brand identity has...

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The evolution of Crumpler

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Originated in Melbourne, Crumpler gained popularity in the mid-90s with its bags and logo being the most accurate representation of the 90s aesthetic, sporting bright colours and clever designs. In 2018, the company d...

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Ride hailing genie unveils Middle East rebrand

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Catching a ride in the Middle East has never been easier thanks to the likes of Jeeny. The ride hailing app has recently rebranded from Easy Taxi as it expands throughout the region. Founded in 2012 in Brazil, it has...

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'Good Fibrations' in yogurt packaging rebrand

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Arla, the well-known dairy company that originated from Sweden in 1881, was introduced to the UK in 1990 with Lurpak butter. The company has now turned to Springetts Brand Design in order to have a range of fibre yogu...

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#TransformTuesday: 6 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Recording Academy releases new visual identity in collaboration with Siegel+Gale

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Widely known for its annual presentation of the Grammy Awards, the Recording Academy has long been America’s premier institution for the development of music. Since 1957, its recognition of artists, recording engineer...

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Rice and religion converge in packaging design

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A food that is known to have been consumed since the times of ancient Greece ὄρυζα (oreza), meaning rice, needs all the help it can get to stay up to date. Taking it back to its roots, and name, Here Design has helped...

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