Founded by the International Association of Public Transport (UITP), the new global day was created to celebrate and spark conversations about the important role public transport plays in our lives. UK-based Creative...
Transform
Why streamlined, intentional operations are more important than ever for busy teams
Monotype’s chief typography officer, Mike Matteo, argues that as teams push themselves to produce content on a greater scale than ever before, leaders must improve operations to cut busywork, clarify confusion and emp...
New Dance Can Do identity inspired by the dynamism of dance
Conran Design Group reimagined the not-for-profit charity, which partners with dancers to run programmes and performances for disadvantaged children and teenagers, to underscore how it empowers people. The revised ide...
inDrive launches new identity as a global multi-service platform
Once known purely as a ride-hailing app, inDrive has amounted over 400 million downloads since being founded in 2012. Its new, purpose-first identity, crafted by Dubai-based creative advertising and branding agency Bo...
What is the difference between having a mission and being on a mission?
Brigid McMullen, founder and director at Workroom, discusses her agency’s project with Norwex, which won the ‘Best Overall Visual Identity’ trophy at the Transform Awards Europe....
Interview: How Brand Potential reimagined St Austell Brewery
Brand Potential scooped up five trophies at the Transform Awards Europe 2026 for its project with St Austell Brewery. Here, the agency's designer and consultant, Shiv Bailey, discusses the project, explaining why...
St John’s College introduces hand-drawn shield to identity
St John’s College at Durham University, established over 100 years ago in the heart of the English city, required a new visual identity following the college’s plans to establish its own standalone digital presence. L...
Interview: Why we evolved SThree's brand identity
Transform sits down with SThree's global brand director, Emma Renaudon-Smith, and its MD of marketing, Steven Biester. The pair explore their Transform Awards-winning rebrand with Sandbee....
Interview: How collaboration was crucial to rebranding ams OSRAM
Gilmar Wendt, founder at GW+CO, chats to Transform about working with ams OSRAM following a complex merger. He discusses the project's overarching strategy and how that fed into the design....
The recruitment sector demands braver brands
Emma Renaudon-Smith, global brand director at SThree, explores why differentiation, clarity and creative bravery in the recruitment sector are now essential for commercial success....
