English distillery Wolfe Bros partnered with independent studio OurCreative. to design the identity for Rhubacello, the latest addition to its growing Cello range. The challenge was to bring a fresh, expressive feel t...
Transform
How is AI transforming the intersect between brand and consumers?
Daniel Taylor, regional director at Bellwether, discusses the role AI is set to play in the workplace for brand designers and how this presents ample challenges and opportunities for the future....
WeWantMore brings boutique charm to Brussels Airlines with detail-rich refresh
Brussels Airlines turned to Antwerp-based design studio WeWantMore to infuse its brand with the warmth and personality long associated with Belgium’s national carrier. Though its logo and colours remained unchanged, t...
Derek&Eric builds bold character-led brand world for Little Dish
Children’s food brand Little Dish partnered with independent studio Derek&Eric to refresh its identity and better support today’s busy families. Facing a rapidly evolving parenting landscape, the brand needed to e...
What does a Saudi brand sound like?
Sami Omar El-Quqa, CEO at MusicGrid, argues that companies in Saudi Arabia – a nation with rich auditory heritage – should use sonic branding to their advantage. You...
Dude Design reimagines St George as a pop icon for San Zorz beer
Royal Unibrew tapped into local pride with the launch of San Zorz, a beer brand rooted in the cultural and geographic heritage of Italy’s Friuli region. The challenge was to craft a brand that spoke directly to the ar...
Hinge campaign explores the plot twists of early dating through real love stories
Dating app Hinge is diving into the emotional highs and lows of early romance with ‘No Ordinary Love’, a storytelling campaign that brings five real Hinge couples’ love stories to life through a literary lens. In part...
QuiteLike brings flavour to the meal kit category with joyful rebrand
Meal kit startup QuiteLike is on a mission to reshape Australia’s dinner routines, promising more than just convenience by delivering meaningful, memorable mealtime moments. To bring this vision to life, Universal Fav...
Sound as space
Khaled Nassef discusses how MassiveMusic implemented sonic identity into the physical environment when working with AROYA Cruises. When I was tasked with creating the...
Creativity reimagined: Embracing AI in the age of brand expression
ADinB’s managing director Ahmad Al Saadi and creative director Hala Sabbagh explain why AI will not replace human creativity. The word ‘creative’ has long evoked huma...
