Transform

Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally....

The bearing and seal manufacturing company, founded in the city of Gothenburg in the early 1900s, has a fascinating history regarding its logo. Its original from 1908 is widely considered a pioneering example of corpo...

Having been founded over 150 years ago in 1870, the Croydon Natural History & Scientific Society (CNHSS) is considered to be the south London town’s oldest cultural and scientific society. With membership subscrip...

Michael Davies, heads of graphics at GRAPHIC:SR, discusses environmental graphics and explains how they can reflect a brand’s identity. In the evolving landscape of w...

Jesse Swash, co-founder of Design by Structure, explains the intangible value of brands and why this far exceeds the cost to create and manage it. Businesses are made...

Chris Vannozzi, account director at Crush, chats about the world of B2B marketing and why it pays for brands in this sector to add emotion to their identity. Consider...

Chris Molloy, co-founder and chief client officer at Brand Potential, chats about the significance of third sector organisations investing in brand, and why there is still a long way to go for these brands to achieve...

Designed by international brand design agency JDO, the limited edition body care collection’s packaging merges Dove’s undeniable elegance with cookie company Crumbl’s vibrancy and playfulness. For the first time in th...

British tomato juice company Longbottom & Co had the high-quality, all-natural ingredients in its products to boast about, but its branding failed to live up to the hype. Repositioning the company away from as if...

Pentagram partner and creative director Angus Hyland chats about the branding changes that occurred following the passing of Queen Elizabeth II. With the monarchy a crucial part of the UK’s identity, what impact could...