Yo-Chi was founded in the Melbourne suburb of Balaclava in 2012 with the mission of bringing delicious frozen yoghurt to a space where people of all ages feel welcome. With the company planning to expand and launch it...
Transform
Australian frozen yoghurt brand undergoes packaging redesign as it enters major retail stores
Type as the communicator of change
Marie Sylvester, editorial lead at Kittl, explores how typography serves as a powerful communicator of change – forming visual stories that respond to global issues such as social unrest, climate change and AI advance...
What do you do when your brand’s in the toilet?
Andrew Milton, rbl Brand Agency’s managing director and former head of brand and marketing at Severn Trent, discusses the difficulties facing Thames Water and why brand had ought to be on its agenda....
Telgea brand update plays on digital innovation and simplicity
Startup telecommunications company Telgea turned to international digital marketing and innovation agency Signifly to devise a new identity that could help the company cultivate a global presence. To stand out from tr...
Simple Skincare identity refresh adds premium touch
The British skincare brand sought the help of Bath-based design agency Sunhouse to craft a new visual and packaging identity following Simple’s launch of a premium, targeted skincare range. The packaging now uses geom...
The rise of regenerative design: Giving back more than we take in the digital age
Adelle Chang, business and design director at graphic design studio Creatik, explains the idea of regenerative design and muses how this can benefit brand builders. I...
Listen: Docusign sonic brand aims to reflect leader status
Operating in the ‘Intelligent Agreement Management’ category, US software firm Docusign required an extension of its newly refreshed brand in order to leverage cut-through in a highly competitive market. Global sonic...
Redesign of plant-based snack brand Tribe targets 'everyday adventurers'
One of the UK’s leading healthy snack brands, Tribe was initially positioned as natural fuel for runners but is now focused on a more general audience of Brits who snack on-the-go. The company turned to strategic bran...
Traffi rebrand leverages history and aims towards future growth
The UK-based provider of cut resistant work gloves caters to global markets including Europe and North America, but needed a new identity to meet the changing needs of its customers. Traffi sought the help of brand st...
Danish agency Simply designs beautiful packaging for milk company
Despite Them 1888 also being Danish, the dairy company is targeting the Chinese market with its organic milk. Based on insights that Chinese parents consider a child’s height to be a metric of success, the packaging i...
