Transform

Hassan Osman, strategy lead at Gene Branding, argues that sometimes the best ideas in brand design stare us right in the face. As strategists, we pride ourselves on o...

London studio Shed partnered with acupressure brand Shakti to reposition its identity around the concept of ‘Indian Enlightenment’, reframing a centuries-old ritual for a new generation of wellness seekers. The challe...

Vienna-based New Originals Company partnered with BrandMe to develop a visual identity that reflects its mission to evolve the European plant protein market. The challenge was to stand apart from the category’s conven...

Sumol Compal partnered with creative agency BrandMe to develop the identity for Para Que Nunca Acabe, a long-term environmental movement led by its natural mineral water brand, Água Serra da Estrela. The challeng...

Avon partnered with London-based branding agency Free The Birds to create Perfect Nonsense, a disruptive new fragrance collection aimed at redefining the brand’s appeal to modern fragrance consumers. The challenge was...

Zak McKinven, COO at Brand Lounge, discusses the almost limitless possibilities afforded by the metaverse and how brands can make the most of these. It wasn't long ag...

Global agency Iris has launched a striking new identity, built around the Latin motto Participa Aut Peri (‘Participate or Perish’), to reassert its position as a creativity-led micro-network in an increasingly commodi...

Jon Dignam, creative director at OurCreative., explains what makes rebranding football clubs particularly tricky, and why it’s worth ensuring the outcome feels both respectful and progressive....

Fifty Thousand Feet, known for its work with brands like Salesforce and Knoll, has rebranded to mark its shift from creative agency to independent brand consultancy. The challenge was to express its strategic depth an...

Scout Lab partnered with Healthee, an AI-powered platform simplifying employee healthcare, to craft a brand identity that builds trust and navigational ease in a notoriously complex space. The challenge was to create...