• Transform magazine
  • February 23, 2020

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Articles

Syfy Wire rebrand has that fan-made feeling

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Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror. New York-based creative...

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Sustainability, product innovation can build stronger brands

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Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix the cha...

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Motion inspires new visual identity for New York dance company

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New York-based design studio Gretel revealed the new brand design behind the Stefanie Nelson Dancegroup (SND), ahead of the group’s 20th anniversary. New York-based design studio...

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PBS streamlines on-air assets for brand consistency, clarity

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Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and a stream...

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Campaign to mobilise the youth vote launched

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The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....

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Shoppers want eco-friendly packaging study shows

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Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not convinced th...

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Circle game

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Brands that can engage new audiences, existing supporters and the media around events have to ensure their social media, partnership and communications strategies are all aligned. Brittany Golob investigates the challenges an...

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Sustainable futures: Iceland

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One of the world’s most sustainable countries, Iceland has built that proposition into its place brand. Liam DeStefano examines the way the country’s tourism sector has been shaped around a sustainable proposition...

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Five Minutes With Jakob Trollbäck

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As the founder of sustainability and design agency the New Division, Jakob Trollbäck wants to bring positive environmental practices to brands around the world. He discusses the challenges this presents, and best practice in...

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Opinion: Should sustainability be part of your brand essence?

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Debating the importance of brand consistency and relevance in our fast-changing world, it struck me that the biggest challenge today is the same whether you’re an individual or a brand – how to stop damaging the planet. For b...

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